Brand Strategy, Identity Design & Creative Direction in Edmonton
Your brand should make growth feel clearer, not more complicated.
Strategic brand alignment, identity design, and creative leadership for businesses ready to grow with clarity.
We believe businesses are always evolving and your brand should support that.
Chapter 35 is a an award-winning strategic brand studio helping growing businesses align their brand strategy, visual identity, website, messaging, and creative execution so they can build trust, increase perceived value, and show up consistently across every touchpoint.
Through brand audits, intensives, custom brand projects, ongoing creative retainers, and fractional creative direction, we help you uncover what is misaligned, clarify what your brand needs next, and create a cohesive brand system that reflects the quality of your business.
Strategic Storytelling & Design
Brands built with story, strategy, and staying power.
Every brand has a chapter it is growing out of, and another it is growing into.
Our work is rooted in uncovering that transition and translating it into a brand system that feels intentional, elevated, and aligned. From visual identities and websites to packaging, campaigns, launch assets, and creative direction, each project is designed to help your business be seen, understood, and trusted.
Each project begins with the same question: what does this brand need to become in order to support where the business is going next?
Since 2015, we’ve been partnering with visionary brands to create work that’s intentional and sustainable.
Why Chapter 35?
Formerly known as Lianne Charlene Creative, we’ve now evolved into Chapter 35, a collective united by a shared purpose: empowering brands through story-led, strategic design.
Collaboration Meets Strategy
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Collaboration Meets Strategy •
Our Approach.
A thoughtful process for clearer brand decisions.
Partnering with food brands, lifestyle businesses, non-profits, municipalities, and service-based companies.
Our process is designed to help you move from uncertainty to alignment, whether we are auditing your existing brand, building a new identity, launching a website, or guiding your team as a fractional creative partner.
Choose where you are in your brand journey.
For businesses that know something feels off, but are not sure what needs to be fixed first.
❊ Visual and Comprehensive Brand Audits:
For growing businesses that need a clear, professional, high-impact brand without a drawn-out agency process.
❊ Strategic and Visual Brand Intensives
For established businesses that have outgrown their current brand and are ready to elevate their market position.
❊ Custom Brand Identity and Design Projects
For brands that need consistent creative support without hiring an internal team or managing scattered freelancers.
❊ On-going creative and implementation retainers
For growing companies that need senior-level creative leadership without the cost of hiring a full-time Creative Director.
❊ Fractional Creative Direction:
Need your brand to stay consistent after the launch?
Retainers & Creative Direction
A strong brand is only valuable if it can be used well.
As your business grows, your creative needs multiply; campaigns, social content, sales materials, landing pages, packaging, presentations, print pieces, and branded assets. Without a consistent creative partner, even the strongest brand identity can start to feel fragmented.
Our Ongoing Creative Retainers and Fractional Creative Director services are designed for businesses that need continued creative support, senior-level direction, and a trusted partner who already understands the brand.
Whether you need help implementing your new identity or leading creative decisions across a growing team, we help keep your brand aligned, polished, and moving forward.
Design With Purpose & Social Impact. Giving back through creativity.
In the community
Our values extend beyond design. Through The Branded Good, we raise funds for charitable causes, donating 100% of net profits to partnering charities. We believe in using design to foster positive change and inclusivity within the community and our client partnerships. Giving back is a part of our story.
Artistry meets strategy
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Start your journey
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Artistry meets strategy • Start your journey •
Why we’re different.
Award-Winning Branding & Design Studio with a Collaborative Approach
Artistry meets strategy.
We combine creative design, storytelling, and strategy to craft brands that are not only visually elevated but also meaningful, memorable, and impactful. Every project is tailored to your unique story and business goals.
Let’s work together.
Not sure what your brand needs next? Start with clarity.
If your brand feels unclear, inconsistent, outdated, or harder to market than it should be, you do not need to guess your next move.
Start with a Brand Audit to understand what is working, what is weakening perception, and what should be fixed first.
Or, if you already know you are ready for a deeper brand transformation, book a consultation and we will help you choose the right path forward.