At Chapter 35, here’s what we stand for.
Our Brand Manifesto
Branding is not decoration. It is not a logo alone, or a clever tagline. Branding is story—it is the quiet heartbeat that carries meaning beyond words and builds connection.
We Believe in Connection
At its core, design is about people—the way a symbol stirs memory, the way a color softens the edge of a moment, the way a single phrase can feel like home. True connection happens when a brand dares to be authentic—when it chooses to see, and to be seen.
We Believe in Authenticity
The world is flooded with noise, and still—people are listening. They are listening for what feels real. Not polished perfection, but presence. Not performance, but truth. A brand built on authenticity has a gravity of its own. It pulls the right people closer, not through persuasion, but through trust.
We Believe in Storytelling
Every business begins with a spark: the late-night idea that refused to sleep, the challenge that became a turning point, the vision that wouldn’t let go. These stories are the soil in which strong brands grow.
Through strategic branding, thoughtful packaging design, intentional website design, expressive illustration, and campaign development, we give shape to these origins so others might not only see them—but feel them.
We Believe Design is Memory Made Visible
Design is the language we do not have to translate. It is the look exchanged across a room that says yes, I know you. When crafted with intention, design becomes more than aesthetics. It becomes a vessel for emotion, a keeper of values, a mirror that reflects both who you are and who you are becoming.
We Believe Branding is Belonging
To brand with soul is to offer a place at the table. To say, this is who we are, and there is space here for you too. A true brand is not built to impress—it is built to embrace. It becomes a gathering point for community, loyalty, and shared belief.
Why We Create
We create not to invent who you are, but to reveal it.
Not to chase fleeting design trends, but to honor truths.
Not to decorate, but to illuminate.
As a branding and design studio in Edmonton, we are devoted to helping businesses rise with clarity and confidence. We know the stories of entrepreneurs are powerful, and when told with soul, they spark change, inspire communities, and create lasting impact.
Our work is a promise: that your story matters, that your voice deserves to be heard, and that your brand can be more than seen—it can be felt, remembered, and cherished.
This is the heart of branding and design.
This is the art of connection.
This is the story we are here to tell—together.
