Branding a sustainable & traceable coffee franchise.

The Colombian Coffee & Roastery is a specialty coffee shop located in Edmonton, Alberta. Their coffee is sustainable and traceable by purchasing coffee from their families farm in Colombian, and sourcing coffee from other small producers around the world.

We began their branding journey in 2017 when they started selling their coffee beans out of local farmer’s markets. Our initial scope was to create a logo and packaging label. In 2018, they expanded into a full service coffee shop and were in need of a visual identity consisting of full-printed packaging, and window decals. We’ve also created a custom illustration to print on their promotional tumblers which were sold as a holiday gift item in 2019. Finally, in 2020, they launched their mobile venture The Coffee Mule, selling their product at events and on the streets of Edmonton. We designed the logo and vehicle graphics to accompany this sub-brand.