The heart behind every story.
Our Team
You don't get handed off to a project manager. You don't get whoever's free that week. You get us. And we're intentional about who “us” means on any given project.
Chapter 35 is led by one Creative Director, and built on a trusted network of specialist contractors we bring in based on exactly what your project needs.
How Chapter 35 is built.
Chapter 35 isn't a traditional agency with a fixed roster and a rotating cast of account managers. It's a boutique studio built around a single point of creative direction, design, and strategy.
Every project runs through me (Lianne!), start to finish: strategy calls, design, creative direction, and final approvals. When a project needs more than I can take on directly, whether that's extra hands for illustration, production design, or template builds, I call on specialized contractors to assist, and I stay on as creative director and project manager for the work.
That's the model. Boutique attention on every project, with the capacity to scale up when the work calls for it.
Lianne Cawley
Founder, Creative Director & Lead Designer
Bachelor of Design | RGD Certified | Sessional Instructor at MacEwan University
I'm the person you'll actually talk to. Not a rotating point of contact, not a rep for a bigger team behind the curtain. Me, from your first call through the final approval, as lead designer and creative director on every project Chapter 35 takes on.
I've been building brands since 2009, as an in-house designer, an art director, a creative director, and now a studio owner. My expertise is rooted in brand strategy, brand identity design, publication design, corporate communications design, and campaign development. I hold a Bachelor of Design from OCAD University. Chapter 35 grew out of Lianne Charlene Creative, the studio I started in 2015, and it carries everything I learned building brands for other people before I built this one.
Outside of client work, I co-founded the Very Good Branding Workshop and founded The Branded Good, a non-profit apparel initiative that donates 100% of net profits to charitable causes.
Branding isn't decoration to me. It's story. It's the heartbeat that carries meaning beyond words, and it's the thing I've spent my career learning how to build well.
The right specialist for every project.
Not every project needs the same hands. When a project needs more hands than I have, or a skill set outside my own, I call on specialized resources to assist, while I stay on as creative director and project manager for the work, start to finish. I direct the work, review every deliverable, and sign off before it reaches you.
Our current roster includes strategists, designers, web developers, photographers, videographers, social media marketers, digital media experts, copywriters, and our preferred vendors.
You get the range of a bigger studio, with the accountability of one person leading, directing, and standing behind everything that comes out of Chapter 35.
Think you might be the right fit for our studio? We’re always looking to add new contractors to our roster.
