At Chapter 35, our team is small, but our passion is limitless. We’re a group of curious thinkers, creative dreamers, and passionate problem-solvers.

The heart behind every story.

Our Team

Three women standing in front of a plain white wall, smiling at the camera.
chapter 35 branding and design pattern

We’re endlessly inspired by meaningful design, clean typography, thoughtful colour stories, and visuals that tell a story with purpose.

Every brand we build is a collaboration. Every decision, a blend of creativity and strategy. We don’t believe in clutter or decoration for decoration’s sake, only in work that helps you reach the people who matter most.

Read about our approach

Your team.

A woman with shoulder-length, reddish-brown hair styled with soft waves, wearing a white and orange-striped blouse with rolled-up sleeves, white pants with a leopard print belt, and a green pendant necklace. She is sitting in a brown chair, resting her left hand on her knee, with a floral tattoo on her right forearm. She has a gentle smile and is looking at the camera with her right hand lightly touching her chin.

Lianne Cawley, founder

A woman with red hair, wearing a black t-shirt, jeans, and a smartwatch, sitting on a cane-backed chair with woven rattan detailing, posing with her arm resting on the chair back in front of a plain white wall.

Becca Lowe, designer

A young woman with wavy blonde hair, wearing a white textured top and light blue jeans, sitting on a wooden chair with a cane backrest, smiling at the camera against a plain white background.

Cadence Bratrud, designer

  • Founder, Creative Director

    Lianne Cawley is the founder and Creative Director of Chapter 35 (formerly Lianne Charlene Creative), a boutique branding and graphic design studio based in Edmonton, Alberta. 

    Her creative journey began with a curiosity about what makes a brand truly resonate. She discovered that the most impactful design isn’t just seen, t’s felt. It tells a story that sparks something bold, familiar, or beautifully unexpected. This philosophy guides every project at Chapter 35, where storytelling, strategy, and intentional design converge.

    Lianne holds a Bachelor of Design from OCAD University and began her career in 2009 as an in-house designer. She has since worked as a designer at boutique agencies, an art director for lifestyle publications, and a creative director for large corporations. In 2015, driven by her passion for supporting local businesses, she launched her own studio, where she now leads a talented team of women designers.

    Lianne is an RGD Certified designer and mentor. She is also the co-founder of The Very Good Branding Workshop, a brand education event created to help business owners better understand how strategy, storytelling, and visual identity work together to build a stronger brand. Lianne also channels her creativity into The Branded Good, a non-profit apparel company that raises funds for community causes.

    Beyond her professional work, Lianne’s creativity has deep roots in the arts; she trained in ballet for 16 years and continues nto dance in her free time. Lianne enjoys traveling, discovering local food gems, and spending quality time with her husband, Dagan, and their two children, Remi and Elli.

    For Lianne, design is more than a profession; it’s a way to tell stories, build meaningful connections, and create work that is both beautiful and strategically powerful.

    Fun Facts:

    • She has traveled to over 25 countries

    • She has a secret love for sci-fi and fantasy movies

    • She is a third-generation Canadian and a born and raised Edmontonian

  • Graphic Designer & Illustrator

    Becca is a passionate graphic designer and illustrator who brings expressive typography, vibrant colour palettes, and distinctive visual identities to life. She holds a BFA in Illustration from Emily Carr University and a Certificate in Communication Design from BCIT, and her work spans branding, creative typography, illustration, simple animation, and UI/UX design, with a focus on creating designs that feel playful, intentional, and memorable.

    For Becca, design is more than a career; it’s a way to explore, experiment, and tell stories visually. She thrives on collaboration, strategy, and creativity, helping brands connect with their audience through thoughtful, engaging design.

    Beyond her studio work, Becca designs and illustrates music festival creative through her freelance business www.beccalowe.com. She also enjoys reading, exploring the outdoors, and biking, bringing curiosity and energy to every part of her life and work.

    Fun Facts:

    • She has an encyclopedic knowledge of dog breeds.

    • As a teen, she participated in competitive musical theatre festivals despite being unable to sing or dance.

    • She didn’t learn how to drive until she was 24. She still prefers biking or speed walking.

  • Junior Designer

    Cadence is a talented junior designer at Chapter 35, with a passion for creating brand identities that bring small business visions to life. She joined the studio as a summer intern in 2025 and quickly became a valued member of the team, contributing creativity, curiosity, and a keen eye for detail to every project.

    With Bachelor of Design from Grant MacEwan University, Cadence approaches design with a focus on strategy, storytelling, and meaningful visual communication.

    Originally from Camrose, Alberta, Cadence shares a love of dance with Lianne and brings the same rhythm and movement to her design work. Outside the studio, she enjoys traveling, exploring new experiences, and discovering inspiration wherever she goes.

    Fun Facts:

    • She is a movie buff and her favourite movie is Avatar: The Way of Water

    • She can eat the same thing for lunch every single day

 Your brand deserves to be seen, remembered, and felt.

Start your journey