Art Director / Creative Director / Brand Designer
Lianne Cawley
Edmonton, AB Canada hello@chapter35.ca
Art Director and Creative Director with 10+ years of experience leading brand strategy, visual identity, campaign development, and creative production for small-to-medium businesses, women-led brands, nonprofits, municipalities, food and lifestyle brands, and service-based organizations.
Profile
Known for translating strategy and cultural context into thoughtful visual systems, compelling pitch concepts, and polished client-facing creative.
Experienced across concept development, mood boards, brand direction, typography, layout, print, digital, packaging, environmental touchpoints, and campaign assets. Strong collaborator with designers, copywriters, marketers, photographers, developers, printers, fabricators, and vendors, with a hands-on approach from initial creative direction through final production. Brings a clear visual point of view, strong organization, and the ability to guide creative work with both strategic clarity and aesthetic taste.
Your team.
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Founder, Creative Director
Lianne Charlene is the founder and Creative Director of Chapter 35 (formerly Lianne Charlene Creative), a boutique branding and graphic design studio based in Edmonton, Alberta.
Her creative journey began with a curiosity about what makes a brand truly resonate. She discovered that the most impactful design isn’t just seen—it’s felt. It tells a story that sparks something bold, familiar, or beautifully unexpected. This philosophy guides every project at Chapter 35, where storytelling, strategy, and intentional design converge.
Lianne holds a Bachelor of Design from OCAD University and began her career in 2009 as an in-house designer. She has since worked as a designer at boutique agencies, an art director for lifestyle publications, and a creative director for large corporations. In 2015, driven by her passion for supporting local businesses, she launched her own studio, where she now leads a talented team of women designers.
Beyond her professional work, Lianne’s creativity has deep roots in the arts; she trained in ballet for 16 years and continues to dance in her free time. She also channels her creativity into The Branded Good, a non-profit apparel company that raises funds for community causes. When she’s not designing or creating, Lianne enjoys traveling, discovering local food gems, and spending quality time with her husband, Dagan, and their two children, Remi and Elli.
For Lianne, design is more than a profession; it’s a way to tell stories, build meaningful connections, and create work that is both beautiful and strategically powerful.
Fun Facts:
She has traveled to over 25 countries
She has a secret love for sci-fi and fantasy movies
She is a third-generation Canadian and a born and raised Edmontonian
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Graphic Designer & Illustrator
Becca is a passionate graphic designer and illustrator who brings expressive typography, vibrant colour palettes, and distinctive visual identities to life. She holds a BFA in Illustration from Emily Carr University and a Certificate in Communication Design from BCIT, and her work spans branding, creative typography, illustration, simple animation, and UI/UX design, with a focus on creating designs that feel playful, intentional, and memorable.
For Becca, design is more than a career; it’s a way to explore, experiment, and tell stories visually. She thrives on collaboration, strategy, and creativity, helping brands connect with their audience through thoughtful, engaging design.
When she’s not designing or sketching, Becca enjoys reading, exploring the outdoors, and biking, bringing curiosity and energy to every part of her life and work.
Fun Facts:
She has an encyclopedic knowledge of dog breeds.
As a teen, she participated in competitive musical theatre festivals despite being unable to sing or dance.
She didn’t learn how to drive until she was 24. She still prefers biking or speed walking.
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Junior Designer
Cadence is a talented junior designer at Chapter 35, with a passion for creating brand identities that bring small business visions to life. She joined the studio as a summer intern in 2025 and quickly became a valued member of the team, contributing creativity, curiosity, and a keen eye for detail to every project.
Currently pursuing a Bachelor of Design at Grant MacEwan University, Cadence approaches design with a focus on strategy, storytelling, and meaningful visual communication.
Originally from Camrose, Alberta, Cadence shares a love of dance with Lianne and brings the same rhythm and movement to her design work. Outside the studio, she enjoys traveling, exploring new experiences, and discovering inspiration wherever she goes.
Fun Facts:
She is a movie buff and her favourite movie is Avatar: The Way of Water
She can eat the same thing for lunch every single day
