Lianne Cawley

July 2015 – Present

Lead brand strategy, creative direction, and design systems for growing businesses and organizations that need a more aligned, consistent, and strategically grounded brand presence. Guide projects from discovery and concept development through design execution, production, vendor coordination, and launch.

• Served as Art Director and Creative Director for large-scale internal and external integrated marketing campaigns for corporate clients including Alberta Motor Association, Finning Canada, and Alberta Construction Safety Association, leading creative direction across campaign concepts, messaging, visual systems, digital assets, print collateral, and brand touchpoints.

• Develop creative concepts, brand strategies, visual identities, and campaign directions for 150+ businesses, with a focus on creating cohesive brands that feel clear, elevated, and commercially useful.

• Lead visual direction across brand identity, typography, layout systems, print collateral, packaging, digital assets, social content, advertising, signage, and environmental brand touchpoints.

• Build mood boards, creative territories, presentation decks, and visual identity systems that communicate aesthetic direction clearly to clients and collaborators.

• Own full project scopes from initial strategy and concepting through execution, including timelines, creative reviews, client communication, production coordination, and delivery of final assets.

• Present creative concepts and design recommendations directly to clients, translating strategic goals into visual language, brand systems, and practical implementation plans.

• Collaborate with and direct designers, copywriters, marketers, photographers, developers, printers, fabricators, and other vendors to ensure creative work is executed with consistency and integrity.

• Oversee preparation of production-ready files for print, packaging, signage, brand collateral, digital campaigns, and launch materials.

• Create brand standards, templates, and implementation guides that help clients maintain consistency across web, print, social, packaging, physical spaces, and customer touchpoints.

• Direct photoshoots, campaign visuals, brand launches, and creative asset development for food, lifestyle, nonprofit, municipal, and service-based clients.

• Manage competing priorities across multiple active clients and project scopes, balancing creative quality, timelines, budgets, and stakeholder needs.

• Provide senior-level creative leadership to clients who have outgrown ad hoc design support and need more cohesive, strategic brand direction without hiring a full-time creative director.

March 2026 - Present

Founded and co-coordinated The Very Good Branding Workshop, a brand education event created to help business owners better understand how strategy, storytelling, and visual identity work together to build a stronger brand. Led the development of the workshop concept, event positioning, attendee experience, programming, speaker coordination, creative direction, and promotional strategy. Collaborated on planning and execution to create an approachable, practical learning experience for entrepreneurs and small business owners looking to gain clarity in their brand and show up with more confidence. Focused on making brand strategy feel accessible, actionable, and connected to real business growth through education, conversation, and community-building.

June 2020 - Present

The Branded Good (www.thebrandedgood.com) is a non-profit initiative that designs apparel for a specific cause; with 100% of our net profits being donated to the partnering charity. Since our start in 2020, we have designed collections to support local small businesses, The Bissell Centre, The Canadian Women’s Foundation, AdaptAbilities, The Alberta Cancer Foundation, Canadian Red Cross, YESS, and NiGiNan Housing.

August 2014 - July 2015

Led creative direction, marketing strategy, and full editorial design for Wellness Alberta Magazine. Directed feature story concepts, designed complete magazine layouts, developed visual systems, and shaped the publication’s overall look, feel, and reader experience. Collaborated with editorial, contributors, advertisers, and stakeholders to produce polished, cohesive issues across print and digital formats, while supporting audience growth and brand visibility through strategic marketing direction.

January 2014 - August 2015

Supported brand, campaign, and design projects across a variety of client accounts, gaining experience in client strategy, creative presentations, project execution, and multi-stakeholder feedback.

August 2010 - January 2014

Developed corporate brand and design assets in an internal business environment, building early experience in brand consistency, stakeholder communication, production workflows, and design systems while supporting the transition of newly acquired companies into the Honeywell brand ecosystem.