We believe in storytelling.
Our blog hosts updates on Chapter 35’s story and our many, many opinions on the every shifting landscape of design.
A Breakdown of File Formats and How to Use Them
How many of you have been personally victimized by file types? You get thrown a folder full of file types and you have no idea what the difference is! You want to put your company logo on some printed materials and it prints with a big white box behind it! You find out later you needed an eps. not a jpeg. So what’s the difference? Here’s a basic breakdown of different file formats - what they are and how to use them.
Top 5 Reasons to Hire a Graphic Designer
At Chapter 35, we’re passionate about working with small businesses. As a small business ourselves, we understand that there are budget constraints and that sometimes, it’s easier to DIY your branding and marketing. However, hiring a professional to assist with your graphics has some advantages. While DIYing can be a quick solution, it isn’t always the most effective one. Here are the top five reasons you should hire a professional graphic designer.
Behind the Scenes of the Makers Keepsake Brand
Over the years, we’ve developed a process for working with clients in helping them visualize their brand. Our process has proven to work time and time again, but every now and then, we take a wrong step. Designing the branding for The Makers Keepsakes collection was a learning experience in itself. Here’s a little behind-the-scenes look at the highs, lows, challenges, and successes of building their household brand.
Four Reasons You Should Invest in a Brand Designer
Small business owners have big dreams and the passion to do it all. But with any start-up, budgets are tight and you need to get your business up and running. Oftentimes, DIYing a logo or a website is the easiest solution, especially when you are using free software such as Wix or Canva. While these platforms can be great tools, it doesn't take long to outgrow a DIY brand. In most cases, a DIY brand doesn’t measure up to the polish and professionalism of the service or product offered. The business then misses the opportunity to stand out against its competitors and/or reach its ideal audience. Here are four reasons why a professional brand designer is a valuable investment for your business.
Signs You Are Ready for a Rebrand
There are many reason why small businesses decide on a rebrand. Maybe you had your cousin or a friend of a friend design a logo for free when you first started your business? Maybe there’s a brand new competitor on the market that looks just like yours? Or maybe your business is moving on to bigger and better things and your branding no longer reflects that. Whatever it may be, we’ve narrowed down the top five signs it may be time for a rebrand.
The Dos and Don'ts of Canva
Within the last few years, Canva has soared in popularity, especially with small business owners. Canva is a free, user-friendly design software that allows users to create their own graphics from scratch or modify pre-made templates from their library. From our experience in working with small businesses, we believe Canva is a great tool for entrepreneurs that have minimal design expertise & tight budgets. However, Canva does have its limitations and there’s plenty that should be left to the professionals. In this post we are going to round up our top Do’s & Don’ts of Canva.